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The Brief:
The campaign aimed to position Virgio as the ultimate destination for fashion enthusiasts, creating a universe where style, eccentricity, and culture harmoniously coexist. Virgio sought to showcase its prowess in styling and staying ahead of trends, making it the go-to platform for fashion aficionados.
The Solution:
The campaign was executed in two phases. Phase 1 involved producing, shooting, and editing 10 high-quality studio reels with a premium setup. Phase 2 focused on amplifying the campaign through collaboration with 70 Cat C and D influencers, who created home-shot reels following strict content guidelines, including trendy yet copyright-free music and visually appealing backgrounds. Additionally, compilation reels combining both the studio and influencer reels were edited by Virgio’s studio team. The turnaround time for the entire campaign was 20 days, targeting an audience of 7M+.
The Results:
The campaign achieved over 5.2M total plays, 4.4M + total reach, 18.2M + impressions, a 77% play rate, and a 6.1% engagement rate, significantly boosting Virgio’s presence and positioning in the fashion space.



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Work with us:
Job enquiries:
Drop in for coffee
TVA Studios, 55 Corporate Avenue, bus stop, Saki Vihar Rd, near local.office, Tunga Village, Chandivali, Powai, Mumbai, Maharashtra 400072
© 2023 www.tva.group
FIND US AT
8th Floor, 55 Corporate Avenue,
Saki-Vihar Road, Andheri-E, Mumbai, 400072